Value of public relations ~ a few high points

Public relations practitioners are and can be:

- a conscience for the organization who keeps truth, honesty, integrity, advocacy and values paramount

- a facilitator of two-way communications

- a sounding board for issues

- an advocate for important/critical issues

- a protector/nurturer of an organization's reputation

- a voice for the organization and its stakeholders

- a counselor to leadership

- one who constantly and consistently weighs the ethical issues and applies a specific Code of Ethics to each and every PR effort, strategy, organizational outreach, etc.

- one who helps the organization remain a good corporate citizen

- one who promotes fairness and respect with all audiences and stakeholders (leads by example and helps set a standard for accountability and practice)

- a bridge/link to key publics as well as to the media

- one who helps the profession thrive by supporting, mentoring and helping new PR professionals

- a barometer for hot topics/brewing issues

- the one who leads research, planning, execution and planning of initiatives, efforts, programs, campaigns, etc. all with the best interests of the organization and publics in mind

- a critical, needed part of the leadership team with a voice of reason in times of crisis

- a vital component of every organization and a position that needs to have a seat and a voice at every boardroom table


* created/drawn from personal experiences, education, time spent in ad/PR graduate school, and in keeping and in following the mission of PRSA.