Sunday, August 31, 2008
My mom says I qualify to run for VP!
My two-cents? A smart, bright, successful woman knows when to say "no, thank you, now is the not the right time" and does the right thing for her family and kiddos. A down-syndrome child needs their mom and many other caregivers and therapists to reach toward milestones. Accepting the VP nomination slot is a selfish decision on Palin's part. She needs to put her ego aside. It will be a matter of weeks before she speaks her mind once too many. McCain, in typically conservative male fashion, does not like a woman who has too strong of an opinion. He does not even know when his loved one's bdays are or his anniversary, not to mention how many houses he owns. They will lock heads sooner rather than later.
Saturday, August 30, 2008
American Girls really are tailored to girls ages 8-11
P.S. I was super excited they started on this activity as just before the five of them were doing skateboarding and scooters down a small ramp at the club and I just knew we were going to have a busted or broken something.
From PRSA ~ Reporters continue to use Twitter to gather and report news
FROM PRSA
Many journalists are continuing to use the mini-blogging service Twitter to both gather and broadcast news. Julio Ojeda Zapata, a technology columnist for the St. Paul Pioneer Press, is among the more prolific of this new breed of Twitter reporter.
“I’ve become fascinated by the haiku-like artistry that goes into composing a 140-character-or-less Tweet,” he said on NPR Aug. 22. “But you’d be surprised at the substance, the heft of many of the conversations that are taking place in the Twitter-verse.”
Zapata, who’s been using the service for about a year, said he sends out some 3,000 Twitter messages a day to a list of about 715 people. He uses it to find sources for his short dispatches, and to send them out. One such story was about people who continue working while on vacation. “Twitter users tend to be kind of workaholic, techie, social media, Internet-addict types,” Zapata told NPR. He said he had sent a Tweet requesting sources for the story, and within minutes was receiving responses from people working on their laptops during their vacations.
Asked whether using Twitter to find sources didn’t narrow his range as a reporter, Zapata said, “I have to be very conscious of the fact that this is a silo. … I can’t overly rely on these people.” But he expects other journalists covering beats unrelated to technology will begin using Twitter in their own reporting. Said Zapata of his experience with the micro-blogging service, “I can’t overstate how wonderful this has been for me.” — Compiled by Greg Beaubien for Tactics and The Strategist OnlineThinking through fundraising ideas for our elementary school and different ideas
Friday, August 29, 2008
Thursday, August 28, 2008
B1 and B2 both went to the teacher to explain what role their classes had in the company room
Who left the Skittles in the lounge room at dance company break room?
Mimi continues to improve.
Thoughts are with Cindy Fuller from GP and her daughter and new granddaughter.
There is something about Biden I don't trust
Ashley Wesson Antle is feeling pretty good!
How are people getting their news? (FROM PRSA, SOURCE: PRSA)
The digital revolution is changing the way people get news, but not in the way that many predicted.
The latest biennial media consumption survey from the Pew Research Center for the People and the Press shows that the most compelling transformation in media consumption is how people get their news, not where.
That’s according to Tom Rosensteil, director for the Project of Excellence in Journalism, who published an executive summary of the survey.
The survey data shows that an emerging “On Demand Culture” has large numbers of people acting as editors and checking various places for news throughout the day, Rosensteil said in the summary.
According to the summary, a 51 percent of Americans are what Pew calls “news grazers,” people who check on the news from time to time rather than on a regular schedule.
Some 53 percent of Americans say they use search engines to hunt for news at least once a week, 50 percent follow links to a news site rather than going to the site’s home page, 47 percent have e-mailed a news story to a friend and 22 percent have customized Web pages that include news, according to the summary.
“News consumption is shifting from being a passive act — tell me a story — to a proactive one — answer my question,” Rosensteil wrote.
What hasn’t changed in the On Demand Culture is that people still want news, the summary said. Some 71 percent of Americans still start their day by getting news and eight in 10 still get news sometime during the day.
Another thing that hasn’t changed is that, by a margin of 66 percent to 23 percent, people still want news from nonpartisan sources, the summary said. That trend continues even among followers of partisan talk shows.
And while people are using new technology to get their news, the sources providing the information haven’t changed tremendously, Rosensteil said. “The newer outlets consumers are going to are most often digital versions of the old brands, or aggregators whose content comes from traditional sources,” he said. –- Compiled by Erik Battenberg for Tactics and The Strategist Online
In our thoughts
President's Column that will publish in the September eChaser (PRSA newsletter)
"Remember, your grandmother was a lady."
My mom used this phrase with me all my life, and during her upbringing her mother echoed this phrase more often than not.
It is a simple and sweet reminder that one's "good name" and reputation are things to be cherished and protected.
As my girls get older, I find myself passing down these same words of wisdom along with lots of gentle advice.
As PR practitioners we're also obligated to help, preserve and protect the reputations of the organizations, companies and clients we serve. This is an immense responsibility and one that can never be taken too lightly.
Our September program speaker, Dr. Leslie Gaines-Ross, will describe how to best safeguard reputation and will discuss strategies that can help restore a damaged reputation. As part of the professional development workshop on the morning of Sept. 10, and during the luncheon program, she’ll touch on many of the points she makes in her new book: "12 Steps to Safeguarding and Recovering Reputation."
I hope you’ll be able to join us, and while you are at it, bring along some of your parents' good advice and maybe we'll have time to share it!
Wednesday, August 27, 2008
Star-Telegram columnist "leaves" his 11-yr old son at McDonald's after a fight
Wondering what you do when you know someone cheated but you don't know if the spouse knows...
The town where I grew up has come a long way
Story on Mt. Vernon is here:
http://www.dallasnews.com/sharedcontent/dws/news/texassouthwest/stories/DN-mountvernon2_10met.ART0.State.Edition2.4d92bfc.html
Tuesday, August 26, 2008
Back to School ~ catching the school bus on Day 2
Deodorant
First time to hear Michelle Obama was last night
Monday, August 25, 2008
Teachers like apples, right?
Blaine, age 7, after I told her that her new 2nd grade teacher would just love her and think the world of her. This is how Blaine answered back instead of the phrase: "I'll be the apple of her eye!"
First day of school ~ 2nd grade for Blaine and 4th grade for Bryn
Saturday, August 23, 2008
Tumbling is for us!
Love is in the air
Friday, August 22, 2008
Thursday, August 21, 2008
We love the girls' teachers!
Teenage pregnancy
Michael Phelps on Frosted Flakes
If I were going to splurge and actually eat breakfast and Frosted Flakes were available, I might have a bowl. I think they are a great midnight snack. Now, for all the flake, I mean FLAKE, that Michael is getting for endorsing Frosted Flakes, here is my take: If he actually eats that cereal and it has been part of his life or his breakfast now or as a child I see no problem with him being a spokesperson for them. Who hasn't enjoyed a bowl of Frosted Flakes when we knew Wheaties were probably better for us? Wheaties has dominated having winning athletes on their cereal boxes. They don't "own" that campaign tactic.
I agree we want our children healthy and eating good foods and I want Michael representing brands that are known for quality and excellence; however, as a parent and a brand watcher
it does not bother me if he endorses Frosted Flakes if he actually eats the cereal. Could he have made a better choice? Probably so. I hope he has a good PR strategist on his side.
Updates
2. Tonight is "Meet the Teacher" night. We're excited.
3. Girls have been having fun at Lost Pines resort. Swimming and smores!
4. Aunt Martha Moore is better. Communicating now.
5. Prayers for Amy Moore who will be having surgery.
6. Does anyone know who that black and white dog belongs to? He showed up at our house and the girls named him Cooper.
7. Bella told Daddy yesterday: "Come on, daddy... I want to have lonely time with you. Let's go for a walk."
8. Bryn, Blaine and Bella have hair braids like Bo in "10." Cute for swim resort fun.
9. We visited the Bob B. History of Texas museum in Austin. Fun and educational. Girls loved the IMAX show "Extreme" about extreme sports.
10. Enjoy the last few days of summer.
Sunday, August 17, 2008
Went to church today.
Saturday, August 16, 2008
Friday, August 15, 2008
If I have to see John Edwards' face in one more magazine I will think I might gag.
PRSA's September Professional Development Day is sure to be a good one!
http://fortworthprsa.org/events.htm
Thursday, August 14, 2008
French Country - I've decided that is the style of my house
We are so thrilled for Michael Phelps
Thanks to Glenda Thompson and Co. for a wonderful presentation on diversity this week.
Sunday, August 10, 2008
John Edwards' mistress refuses DNA testing
Congrats Michael Phelps!
Saturday, August 9, 2008
A CUTE STORY...
Blaine, age 7, asked, "You mean they can't get a divorce? Is it Duck Law?"
Friday, August 8, 2008
John Edwards, the rat
Clinton had the history and the reputation. That didn't really bother me or surprise me.
Edwards played himself to be a dedicated, devoted, loving, committed family man. Lies, lies and more lies.
Wednesday, August 6, 2008
"Nikki is going to paragraph our dance this week."
Chronicling a blood drive on Twitter - very cool!
http://www.austin360.com/blogs/content/shared-gen/blogs/austin/digitalsavant/entries/2008/07/03/twitterers_out.html
Monday, August 4, 2008
Sunday, August 3, 2008
Girls singing and dancing to Mamma Mia soundtrack!
http://www.mammamiamovie.com/
FROM PRSA "Tactics" ---- Conversational marketing — engaging the networked community in a dialogue with your brand
SOURCE
http://www.prsa.org/supportfiles/news/viewNews.cfm?pNewsID=842347
Way back in 1999, before Facebook, Twitter or YouTube swept the country, a group of rebels ahead of their time drew up a constitution of sorts called the Cluetrain Manifesto. The authors (Rick Levine, Christopher Locke, Doc Searles and David Weinberger) described the language, ideals and deeply human structure of a future market — a market no longer limited by top-down information, crafted in corporate lingo or broadcast to consumers through mass media channels. In the new market, consumers would become humans conversing through a variety of networks. “Companies that don’t realize their markets are networked, person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity,” they told us.
Nearly 10 years later, despite the sweeping changes of the Internet, many corporations have not changed how they communicate. Rather than engaging our stakeholders in an online dialogue, we’re stuck in broadcast mode. We craft our talking points, add some nice graphics or even a video, and post our Web site as another means of broadcasting our messages. As the Cluetrain Manifesto laments, we’re still treating the online market as “eyeballs” rather than as people engaged in conversation.
Case in point: A pharmaceutical company recently launched a breakthrough smoking cessation drug with a broadcast advertising campaign and a well-designed Web site that includes valuable information on the drug, a quit-smoking support plan and access to more information. The campaign is creative and engaging, and no doubt has achieved its objective of getting smokers to discuss the drug with their doctors. What the site is missing, however, is a dialogue between smokers who are trying to quit. Where is that conversation taking place? You’ll find it on Topix.com, where there are more than 8,000 posts from smokers on their personal experiences with the drug (both good and bad), its side effects and success rate.
The old mass communications model of one anonymous sender and many anonymous receivers is quickly evolving. Taking its place is a model containing many senders and many receivers (usually with online identities) who are communicating in all directions. As Nigel Hollis, executive vice president of Millward Brown, a global brand strategy and financial consultancy, says, we have moved from “show and tell” to “engage and interact.” Though we often get stuck in the “interaction” part of the equation.
Why do we need to interact? The Cluetrain authors would say our markets are smarter than we are. Information once contained solely in the organization (and usually at the top) is now dispersed throughout the market at an incredible pace. Not only does interaction allow us to respond directly to misinformation or misperceptions about our brands, but it also tunes us to the market, gathering new insights that can help us develop better brands and corporate practices.
Conversation key
We may have to shift the mind-set in our executive offices when we join the networked conversation. CEOs spend their days trying to reduce risk by maintaining tight control over their organizational messages when the market has really already seized much control. They need to understand that ignoring the market won’t diminish the risk.
If a corporation decides to join the dialogue, it must have something relevant to add to the conversation, which means understanding the underlying purpose of your organization beyond making money. As Alan Mitchell outlined in his book “Right Side Up: Building Brands in the Age of the Organized Consumer,” the online market has moved beyond exchanging goods for money, and is organized around the more human exchange of shared interests, common values and higher ideals.
At the 2007 Conversational Marketing conference, Steve Hayden, vice chairman of Ogilvy Worldwide, told participants that conversational marketing is about “share of culture,” rather than “share of mind.” Our corporations are members of a community, and, like any other member, participating in the culture means we must take a position of relevance in that community. As a thought starter, Hayden stated: “(Insert brand or company name here) believes the world would be a better place if (insert purpose here).” For Dove’s Real Beauty campaign, that sentence read, “Dove believes the world would be a better place if women were allowed to feel good about themselves.” With this purpose, Dove facilitated a conversation that had been taking place among women for years, increasing its interaction with the community, strengthening its emotional bond with customers and earning double-digit sales growth.
Conversation is key — if we’re talking with humans, we need to communicate as humans, without corporate language that often seems contrived and outdated. As the Cluetrain Web site states, humans “communicate in language that is natural, open, honest, funny, direct and often shocking,” yet most corporations “only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure and your-call-is-important-to-us busy signal.”
So, how do we start?
Start with common values
Engaging in a conversation means that we must, begrudgingly, set aside our broadcast mind-set for a moment, look at the culture and determine what relevance our brand or company can bring to the conversation. Some brand categories are inherently more dialogue friendly than others, but when we start with common values, a conversation can emerge from any brand. One wouldn’t think of toilet paper as a conversation starter, yet the Scott brand built an online community around the value of common sense. At scottcommonsense.com, people from all over the world post tips on how to do everything from keep lettuce fresh to using dryer sheets as a mosquito repellant. For Scott, the world would be a better place if we all used more common sense and thousands in the online community agree.
For organizations squeamish about losing control of their message, adding a topical forum or weekly blog to your Web site is a safe way to start. The key is to ask, “Do our online communications include anything that facilitates a dialogue with the community?” You may have the most creative, dynamic Web site in your industry, but if it doesn’t include a conversation tool, you’re still in broadcast mode.
Join the conversation in progress
PR professionals have always understood the value of outside experts. Your expertise can augment a conversation already in progress if you link your Web site to other sites, blogs, RSS feeds, online articles or chat rooms. You provide the networked community a valued service and show you are part of the conversation.
And don’t overlook internal experts. As the Cluetrain authors state, your employees are already networked, so let them participate openly in the discussion. Hayden recounts when Sun Microsystems’ customers were perturbed over problems with a new product. An engineer discussed the problem online and let customers know he was working on a solution, and the response opened a dialogue about future uses of the product. One of the precepts of conversational marketing is that people are more receptive to and forgiving of individuals than the anonymous corporation.
It is also critical to participate in online conversations with absolute transparency. Many cautionary tales exist of companies who tried to fool the online community by creating false identities. The new world is transparent; transgressions will be revealed.
Speak the human language
You might want to rethink your home page if it leads with something along the lines of, “We are uniquely positioned to monetize full-service growth in the value-added canine provisions category.” Reversing the years of legalese is difficult, but the market demands we talk like humans. For this reason many PR firms have moved their clients from linear talking points to a message mapping system. Rather than follow a straight line, conversations jump from topic to topic.
Lastly, keep your online communications fresh. The networked market moves fast, and corporations must be nimble to participate.
In essence, conversational marketing is a natural progression for the PR profession. After all, Edward Bernays was the first to describe the relationship between organizations and publics as a two-way street. Today, the street just happens to be a superhighway of highly interactive communities. By joining the dialogue, we open myriad opportunities for building better brand relationships.
Lee Bush is an assistant professor at Elon University in the School of Communications. She was formerly a senior vice president and head of the brand marketing group for Ketchum in Chicago, and a former senior vice president of Ogilvy PR in Chicago and London.
Laugh a little (or a lot!)

Bryn

Big sister, age 9
Blaine

Middle Sister, age 7
Bella

Baby Girl, Age 4
Brett and the girls

Mom and the girls
