The Magnolia Trey: Wal-Mart updating its logo (Will be "Walmart")

Saturday, June 28, 2008

Wal-Mart updating its logo (Will be "Walmart")

BTW ---- Bryn met Ms. Alice Walton this week. She said, "Mom, did you know I got to met the richest woman in the United States today? She was really nice and very normal. She didn't look like the richest woman in America." Bryn was out in Weatherford with her grandparents.

Click below for the Wall Street Journal article on the logo revision and to see the graphic element which is expected to be unveiled next week. The company hopes to update its image with this new branding direction. The article states: "Wal-Mart's new starburst logo mimics the cleaner, brighter sign of competitor Target Corp., with its iconic red-and-white bull's-eye."

http://online.wsj.com/public/article/SB121462040134113143.html?mod=2_1567_topbox

Bio on Blog Author

Laura Van Hoosier, MS, APR, is a seasoned health care public relations practitioner who received a bachelor’s degree in journalism from Texas A&M University, and a master’s degree in Advertising/PR from Texas Christian University.

She has more than 15 years experience in public relations and marketing with hospitals and banks throughout Texas.

An award-winning professional, she has successfully managed several high-profile crises situations for organizations, and her work has been seen on “Oprah,” CNN, “Good Morning Texas,” and all of the Dallas/Fort Worth media outlets including channels 4, 5, 8, 11, 33, as well as the Fort Worth Star-Telegram, The Dallas Morning News, and The Fort Worth Business Press, just to name a few.

A Fort Worth YWCA “Tribute to Women in Business” honoree, she has received several IABC Bronze and Silver Quill awards for her communications projects, as well as a prestigious honor from The Health Academy with PRSA’s national organization.

Known for her hands-on development of young talent, Van Hoosier is recognized for mentoring dozens of PR professionals who are today leaders in their respective industries.

She is the immediate past president of the Greater Fort Worth Chapter of PRSA, and is a public affairs volunteer for the American Red Cross. During 2009, she'll be serving as the APR Chair for the PRSA Southwest District, and an Assembly Delegate representing the Greater Fort Worth Chapter of PRSA.

A married mother of three girls, Van Hoosier enjoys reading and running.